Immunotherapy: The Future Treatment for Cancer

Immunotherapy: The Future Treatment for Cancer

The treatment of cancer is associated mainly with surgery & various kinds of therapy like chemotherapy, radiation therapy, biological therapy, hormone therapy etc. Surgery is widely used in the removal of tumor.  Tissues surrounding the tumor & the lymph nodes are removed through surgery. Rays of very high energy are used in radiation therapy. These rays are used to destroy the cancer cells & also to stop the growth of the cells. The treatment of cancer with the help of medicines is called chemotherapy. These medicines are injected into the veins or muscle of the patients. The injected medicine flows through the blood to the almost every part of the body & damage the cancer cells. Several types of cancer like prostate cancer or breast cancer rely on hormones for their growth. As a result, many hormone therapies are recommended by the physicians so that the cancer cells can’t get the hormone they needed. Biological therapies are also called immunotherapy. Immunotherapy uses the own immune system of the body for fighting against infection. Monoclonal antibodies, interleukin-2, interferon, various kinds of colony stimulating factor like G-CSF, GM-CSF etc. are used as biological therapy.  In a recent study, it has been found that the immune cells of the healthy individuals may be a very good immune care of cancer. This treatment can destroy the cancer cells without destroying the neighbouring cells. The vaccines are designed mainly based on the stimulation of the defense system of the patient for invading the tumor cells. But, for achieving an effective treatment, the immune system should react very strongly. But, this task is very difficult for the immune system of the patient. Instead of using the patient’s weak immune system, if the vaccines can use the stronger immune response of a healthy people, then it is possible to treat the cancer cells more effectively. It hopes us for the eradication of cancer forever.

Innovative Marketing Tactics for 2012!

Innovative Marketing Tactics for 2012!

       Marketing tactics which succeeded in the past may not be successful in this new era of science & technology. Though the tactics stated below are not fully new, but the tactics may be the most potential & effective for the upcoming year.

•  Text massaging 
•   Mobile Merchandising 
•   Video content 
•   Triggered Emails 
•   Rising subscriptions

Text Massaging: According to Responsys, text messaging or SMS will be the most important medium for marketing in the year 2012. Responsys believes that companies will use text massaging to discover the preferences of the shoppers. Text messaging may be an important tool to give flash offers which give the shoppers discounts for a limited time only. This technique is really very effective for the multi-channel traders. Elegant traders will try to integrate cross selling, up-selling & other merchandising to make their sites smartphone friendly in the year of 2012.

Mobile Merchandising: The companies working with various online retailers believe that mobile commerce may rise drastically in the year 2012. There are about 90 million users of smartphone & about 24 million users of tablets. At recent times, most of the online retailers & traders have optimized their websites for mobiles. Only a few online retailers lack online merchandising websites.

Video Content: Video content is one of the most important & hot marketing techniques that has been used for the last 3 years. Consumers feel very comfortable with the online videos & love to watch the videos. Videos actually prompt the products & offer entertainment. It really attracts the new consumers. It provides better information about the product. When the consumers like the video, automatically a nice relationship is created with the product. Most importantly, videos are very much feasible to share in the social networking sites.

Triggered Emails: Triggered email was a very important online marketing technique in 2011 & it is believed that it will be an important marketing technique in the year of 2012 also. Triggered email is delivered responding in the customer interactions. In the triggered emails system, for example when a well-known user gives up a product, automatically an email is sent offering the user free delivery or other motivation. Roku team which produces video streaming instruments has established a triggered email system. This system delivers emails to the new customers to refer the Roku team to their family members & friends in return of some discounts & free services. It is important to note that triggered or event derived email has created about 75% leads of the referral programs.

Rising Subscriptions: Another technique important for online marketing may be raising subscriptions. Online traders can search for subscription services in 2012. This service should not be restricted only to the magazines. It could comprise any product that one can think. Quarterly.co, Manpacks & PetFlow can be the good example of subscription services.

The reality is that in the year 2012, more & more mobile phones will enter into the market. New social networking sites may also arise. All these will create a competitive pressure. But, above stated tactics will help you to manage the pressure.  

Fantastic Marketing policies!

Fantastic Marketing policies!

    If anyone wants to be efficient in online marketing, it is very important to understand which marketing policies will work better & which policies should be followed. Marketing trends & policies are very similar to the air travel.  While some trends & policies are ready to takeoff other trends needs more time for passengers for getting on the board. The following trends will become very prominent for online marketing in the year 2012.

• The year 2012 will become a year for bargain hunting as the economy still trying to recover & the consumers have price checking policies in their hands. So, marketers need to attract the consumers with the indomitable deals. The marketers should seek out profits by creating repeat selling. Referrals programs also can play a big role in this regard. Marketers also should have instant value reduction policy & other incentives ideas while consumers use electronic devices like mobile phone to compare the retail price. Mobile phone pull marketing trend can be also very fruitful. It gives the consumers opportunity to interact with the marketer’s advertisement through mobile phones & pulls the consumers closer to the marketers & motivates for buying the products. Mobile phone push marketing trend is also very significant. Mobile phone push marketing trend involves sending promotional & attractive messages through voice calls or SMS to the consumers. Though this is expensive to some extent for the small scale businesses, it has a prominent impact in online marketing. Alternative to voice calls & SMS, emails are less expensive & it also can contain   large content than text messages.

• In order to reach the prospective consumers, online local marketing can be a very successful trend for online marketing. So, the traders can try for locally-targeted advertisements in national publications. But, it is important that these advertisements should be full of locally-relevant messages. Besides this, advertisements on the tablet screen, smartphones with videos, emails & social media can be used. Advertisement on mobile phones with loyalty applications which includes various promotions also attracts the consumers.

• In the year 2011, many companies took social marketing very sincerely & seriously & for this reason, social media became very successful as an important tool for online marketing. In the year 2012, many companies will pick up social media in their marketing plan. Traditional marketing is a touchy tool for marketing because there are many marketers who do not wish to leave traditional marketing. Real-time marketing or interactive marketing is very easy to engage & measure real-time statistics. 

• Utilization of social media like Google Alerts or Trackur can be very effective online marketing trend. It allows observing what people actually say about the marketer’s company & products. Customer Relationship Management or CRM database can be used in order to monitor consumer’s purchasing behavior. But it is important that consumers also share valuable information about their lifestyle on different social networking sites. So, the marketer’s should have policies to monitor these social networking sites. To make the online marketing more global, the marketers should also give attention to produce some products that meet the demand of the international communities.      

Online Marketing Events 2012

Online Marketing Events 2012

A lot of marketing events occurs every year. Some marketing event predictions for the year of 2012 are summarized below:  

•    The utilization of radio frequency identification (RFID) will be prominent in the year of 2012. At the same time, social sharing may increase at a high rate. Marketers, event attendees are using smartphones & tablet devices in order to share their experiences via various social networking sites like Facebook, twitter etc. By the year 2012, the application of radio frequency identification (RFID) will increase significantly because with RFID any computer or smartphones are not needed for making social updates. The cost of RFID is decreasing & at the same time its availability is increasing. As a result, the possibilities of event marketing for RFID enabled sharing are on the rise. Companies can easily make the use of an RDIF strategy in order to setting up an image sharing station. This strategy will increase attendee appointment & also increase event experience among the guests.  

•  Marketers will get more ways in order to go to mobile. There are at least 5 billion users of mobile phone which means that about three-quarters people of the earth uses mobile phone. As a result the projected mobile application download will reach about 98 billion by the year 2015. For this reason, the year 2012 will bring more & more opportunities for the marketers in order to expand the event programs. Mobile phone event applications can make good attendee experiences. SMS or MMS are currently used to prompt particular events & to send text updates for various events. Conference information, surveys & polling, enhanced website networking etc. can also bring huge payoffs.

• Newer & newer video advertising opportunities can be emerged. It is possible to create a huge impact on online marketing through the power of video.  About 200 million internet users watched video contents through internet in the month of August, 2011. In this month users watched online video for about 18 hours per person at an average calculation. Although event marketers & tradeshow have begun to embrace the strength of the online video, the year 2012 will create a new opportunity for them. The online marketers can easily extend their events & can bring the story of their life to a large number of audiences using the powerful video streaming. For instance, it is possible to bring distant product experts into panel conversation through live video saving the cost & time.

•  Online marketing activities can be increased. In recent times, companies pay more attention to the charitable & social causes. Some companies also have foundations for various philanthropic events related with products. For example, Ben & Jerry was the committed company for fair trade & first used fair trade in its own ice cream. It is believed that online marketers will introduce more & more cause-related activities in the coming year. Making cause-related activities do not cost more & also it is very simple. Even attendees can help you more in this regard. 

Fixture & Result of BPL, 2012

Fixture & Result of BPL, 2012 

The first season of Bangladesh Premier League (BPL) is going to be arranged by the Bangladesh Cricket Board. Bangladesh Premier League (BPL) 2012 will be played in the twenty20 format. Six teams will participate in this tournament. The teams of Bangladesh Premier League are as follows:

• Barisal Burners
• Chittagong Kings
• Dhaka Gladiators
• Duronto Rajshahi
• Khulna Royal Bengals
• Sylhet Royals  

Fixture & Result of BPL, 2012:

Sl No.	Date &  Day	Time	Teams	Venue	Result
1	10-02-2012 Friday	2pm-5pm	Barisal Burners VS Sylhet Royals	Sher-E-Bangla Cricket Stadium, Dhaka.	Barisal Burners (won by 10 wickets with 41 balls remaining)
2	10-02-2012 Friday	6.30pm-9.30pm	Chittagong Kings VS Duronto Rajshahi	Sher-E-Bangla Cricket Stadium, Dhaka.	Chittagong Kings (won by 53 runs)
3	11-02-2012 Saturday	2pm-5pm	Dhaka Gladiators VS Khulna Royal Bengals	Sher-E-Bangla Cricket Stadium, Dhaka.	Khulna Royal Bengals (won by 19 runs)
4	11-02-2012 Saturday	6.30pm-9.30pm	Barisal Burners VS Duronto Rajshahi	Sher-E-Bangla Cricket Stadium, Dhaka.	Barisal Burners (won by 22 runs)
5	12-02-2012 Sunday	2pm-5pm	Chittagong Kings VS Khulna Royal Bengals	Sher-E-Bangla Cricket Stadium, Dhaka.	Chittagong Kings (won by 6 wickets with 5 balls remaining)
6	12-02-2012 Sunday	6.30pm-9.30pm	Dhaka Gladiators VS Sylhet Royals	Sher-E-Bangla Cricket Stadium, Dhaka.	Dhaka Gladiators (won by 7 wickets with 10 balls remaining)
7	13-02-2012 Monday	2pm-5pm	Barisal Burners VS Khulna Royal Bengals	Sher-E-Bangla Cricket Stadium, Dhaka.	Khulna Royal Bengals (won by 7 wickets with 16 balls remaining)
8	13-02-2012 Monday	6.30pm-9.30pm	Chittagong Kings VS Dhaka Gladiators	Sher-E-Bangla Cricket Stadium, Dhaka.	Dhaka Gladiators (won by 6 wickets with 6 balls remaining)
9	14-02-2012 Tuesday	2pm-5pm	Duronto Rajshahi VS Sylhet Royals	Sher-E-Bangla Cricket Stadium, Dhaka.	Duronto Rajshahi (won by 16 runs)
10	14-02-2012 Tuesday	6.30pm-9.30pm	Barisal Burners VS Dhaka Gladiators	Sher-E-Bangla Cricket Stadium, Dhaka.	Dhaka Gladiators (won by 21 runs)
11	15-02-2012 Wednesday	2pm-5pm	Chittagong Kings VS Sylhet Royals	Sher-E-Bangla Cricket Stadium, Dhaka.	Chittagong Kings (won by 7 wickets with 15 balls remaining)
12	15-02-2012 Wednesday	6.30pm-9.30pm	Khulna Royal Bengals VS Duronto Rajshahi	Sher-E-Bangla Cricket Stadium, Dhaka.	Duronto Rajshahi (won by 6 wickets with 5 balls remaining)
13	16-02-2012 Thursday	2pm-5pm	Barisal Burners VS Chittagong Kings	Sher-E-Bangla Cricket Stadium, Dhaka.	Chittagong Kings (won by 8 wickets with 44 balls remaining)
14	16-02-2012 Thursday	6.30pm-9.30pm	Dhaka Gladiators VS Duronto Rajshahi	Sher-E-Bangla Cricket Stadium, Dhaka.	Duronto Rajshahi (won by 14 runs)
15	18-02-2012 Saturday	2pm-5pm	Sylhet Royals  VS Khulna Royal Bengals	Zohur Ahmed Chowdhury Stadium, Chittagong.	Khulna Royal Bengals (won by 2 runs)
16	18-02-2012 Saturday	6.30pm-9.30pm	Chittagong Kings VS Duronto Rajshahi	Zohur Ahmed Chowdhury Stadium, Chittagong.	Duronto Rajshahi (won by 9 runs)
17	19-02-2012 Sunday	2pm-5pm	Dhaka Gladiators VS Khulna Royal Bengals	Zohur Ahmed Chowdhury Stadium, Chittagong.	Khulna Royal Bengals (won by 7 wickets with 20 balls remaining)
18	19-02-2012 Sunday	6.30pm-9.30pm	Barisal Burners VS Sylhet Royals	Zohur Ahmed Chowdhury Stadium, Chittagong.	Barisal Burners (won by 9 wickets with 40 balls remaining)
19	20-02-2012 Monday	2pm-5pm	Barisal Burners VS Duronto Rajshahi	Zohur Ahmed Chowdhury Stadium, Chittagong.	Duronto Rajshahi (won by 9 wickets with 17 balls remaining)
20	20-02-2012 Monday	6.30pm-9.30pm	Chittagong Kings VS Khulna Royal Bengals	Zohur Ahmed Chowdhury Stadium, Chittagong.	Khulna Royal Bengals (won by 44 runs)
21	22-02-2012 Wednesday	2pm-5pm	Dhaka Gladiators VS Sylhet Royals	Zohur Ahmed Chowdhury Stadium, Chittagong.	Dhaka Gladiators (won by 8 wickets with 43 balls remaining)
22	22-02-2012 Wednesday	6.30pm-9.30pm	Barisal Burners VS Khulna Royal Bengals	Zohur Ahmed Chowdhury Stadium, Chittagong.	Barisal Burners ( won by 4 wickets with 3 balls remaining)
23	24-02-2012 Friday	2pm-5pm	Chittagong Kings VS Dhaka Gladiators	Sher-E-Bangla Cricket Stadium, Dhaka.	Chittagong Kings (won by 13 runs)
24	24-02-2012 Friday	6.30pm-9.30pm	Duronto Rajshahi VS Sylhet Royals	Sher-E-Bangla Cricket Stadium, Dhaka.	Sylhet Royals (won by 9 wickets with 21 balls remaining)
25	25-02-2012 Saturday	2pm-5pm	Barisal Burners VS Dhaka Gladiators	Sher-E-Bangla Cricket Stadium, Dhaka.	Dhaka Gladiators (won by 5 wickets with 10 balls remaining)
26	25-02-2012 Saturday	6.30pm-9.30pm	Chittagong Kings VS Sylhet Royals	Sher-E-Bangla Cricket Stadium, Dhaka.	Sylhet Royals (won by 35 runs)
27	26-02-2012 Sunday	2pm-5pm	Khulna Royal Bengals VS Duronto Rajshahi	Sher-E-Bangla Cricket Stadium, Dhaka.	Duronto Rajshahi (won by 8 wickets with 35 balls remaining)
28	26-02-2012 Sunday	6.30pm-9.30pm	Barisal Burners VS Chittagong Kings	Sher-E-Bangla Cricket Stadium, Dhaka.	Barisal Burners (won by 5 wickets with 30 balls remaining)
29	27-02-2012 Monday	2pm-5pm	Dhaka Gladiators VS Duronto Rajshahi	Sher-E-Bangla Cricket Stadium, Dhaka.	Duronto Rajshahi (won by 3 wickets with 3 balls remaining)
30	27-02-2012 Monday	6.30pm-9.30pm	Khulna Royal Bengals VS Sylhet Royals	Sher-E-Bangla Cricket Stadium, Dhaka.	Khulna Royal Bengals (won by 69 runs)
31	28-02-2012 Tuesday	2pm-5pm	Semi-Final 1: Barisal Burners VS  Duronto Rajshahi	Sher-E-Bangla Cricket Stadium, Dhaka.	Barisal Burners (won by 8 wickets with 24 balls remaining)
32	28-02-2012 Tuesday	6.30pm-9.30pm	Semi-Final 2: Dhaka Gladiators  VS Khulna Royal     Bengals	Sher-E-Bangla Cricket Stadium, Dhaka.	Dhaka Gladiators (won by 9 runs)
33	29-02-2012 Wednesday	6.00pm-9.00pm	Final: Barisal Burners VS  Dhaka Gladiators	Sher-E-Bangla Cricket Stadium, Dhaka.	Dhaka Gladiators (won by 8 wickets with 26 balls remaining

In order to know more details about Bangladesh Premier League (BPL) click here. To know about the fixture & result of BPL, 2013 please click in this link.