Immunotherapy: The Future Treatment for Cancer

Immunotherapy: The Future Treatment for Cancer

The treatment of cancer is associated mainly with surgery & various kinds of therapy like chemotherapy, radiation therapy, biological therapy, hormone therapy etc. Surgery is widely used in the removal of tumor.  Tissues surrounding the tumor & the lymph nodes are removed through surgery. Rays of very high energy are used in radiation therapy. These rays are used to destroy the cancer cells & also to stop the growth of the cells. The treatment of cancer with the help of medicines is called chemotherapy. These medicines are injected into the veins or muscle of the patients. The injected medicine flows through the blood to the almost every part of the body & damage the cancer cells. Several types of cancer like prostate cancer or breast cancer rely on hormones for their growth. As a result, many hormone therapies are recommended by the physicians so that the cancer cells can’t get the hormone they needed. Biological therapies are also called immunotherapy. Immunotherapy uses the own immune system of the body for fighting against infection. Monoclonal antibodies, interleukin-2, interferon, various kinds of colony stimulating factor like G-CSF, GM-CSF etc. are used as biological therapy.  In a recent study, it has been found that the immune cells of the healthy individuals may be a very good immune care of cancer. This treatment can destroy the cancer cells without destroying the neighbouring cells. The vaccines are designed mainly based on the stimulation of the defense system of the patient for invading the tumor cells. But, for achieving an effective treatment, the immune system should react very strongly. But, this task is very difficult for the immune system of the patient. Instead of using the patient’s weak immune system, if the vaccines can use the stronger immune response of a healthy people, then it is possible to treat the cancer cells more effectively. It hopes us for the eradication of cancer forever.

Innovative Marketing Tactics for 2012!

Innovative Marketing Tactics for 2012!

       Marketing tactics which succeeded in the past may not be successful in this new era of science & technology. Though the tactics stated below are not fully new, but the tactics may be the most potential & effective for the upcoming year.

•  Text massaging 
•   Mobile Merchandising 
•   Video content 
•   Triggered Emails 
•   Rising subscriptions

Text Massaging: According to Responsys, text messaging or SMS will be the most important medium for marketing in the year 2012. Responsys believes that companies will use text massaging to discover the preferences of the shoppers. Text messaging may be an important tool to give flash offers which give the shoppers discounts for a limited time only. This technique is really very effective for the multi-channel traders. Elegant traders will try to integrate cross selling, up-selling & other merchandising to make their sites smartphone friendly in the year of 2012.

Mobile Merchandising: The companies working with various online retailers believe that mobile commerce may rise drastically in the year 2012. There are about 90 million users of smartphone & about 24 million users of tablets. At recent times, most of the online retailers & traders have optimized their websites for mobiles. Only a few online retailers lack online merchandising websites.

Video Content: Video content is one of the most important & hot marketing techniques that has been used for the last 3 years. Consumers feel very comfortable with the online videos & love to watch the videos. Videos actually prompt the products & offer entertainment. It really attracts the new consumers. It provides better information about the product. When the consumers like the video, automatically a nice relationship is created with the product. Most importantly, videos are very much feasible to share in the social networking sites.

Triggered Emails: Triggered email was a very important online marketing technique in 2011 & it is believed that it will be an important marketing technique in the year of 2012 also. Triggered email is delivered responding in the customer interactions. In the triggered emails system, for example when a well-known user gives up a product, automatically an email is sent offering the user free delivery or other motivation. Roku team which produces video streaming instruments has established a triggered email system. This system delivers emails to the new customers to refer the Roku team to their family members & friends in return of some discounts & free services. It is important to note that triggered or event derived email has created about 75% leads of the referral programs.

Rising Subscriptions: Another technique important for online marketing may be raising subscriptions. Online traders can search for subscription services in 2012. This service should not be restricted only to the magazines. It could comprise any product that one can think. Quarterly.co, Manpacks & PetFlow can be the good example of subscription services.

The reality is that in the year 2012, more & more mobile phones will enter into the market. New social networking sites may also arise. All these will create a competitive pressure. But, above stated tactics will help you to manage the pressure.  

Fantastic Marketing policies!

Fantastic Marketing policies!

    If anyone wants to be efficient in online marketing, it is very important to understand which marketing policies will work better & which policies should be followed. Marketing trends & policies are very similar to the air travel.  While some trends & policies are ready to takeoff other trends needs more time for passengers for getting on the board. The following trends will become very prominent for online marketing in the year 2012.

• The year 2012 will become a year for bargain hunting as the economy still trying to recover & the consumers have price checking policies in their hands. So, marketers need to attract the consumers with the indomitable deals. The marketers should seek out profits by creating repeat selling. Referrals programs also can play a big role in this regard. Marketers also should have instant value reduction policy & other incentives ideas while consumers use electronic devices like mobile phone to compare the retail price. Mobile phone pull marketing trend can be also very fruitful. It gives the consumers opportunity to interact with the marketer’s advertisement through mobile phones & pulls the consumers closer to the marketers & motivates for buying the products. Mobile phone push marketing trend is also very significant. Mobile phone push marketing trend involves sending promotional & attractive messages through voice calls or SMS to the consumers. Though this is expensive to some extent for the small scale businesses, it has a prominent impact in online marketing. Alternative to voice calls & SMS, emails are less expensive & it also can contain   large content than text messages.

• In order to reach the prospective consumers, online local marketing can be a very successful trend for online marketing. So, the traders can try for locally-targeted advertisements in national publications. But, it is important that these advertisements should be full of locally-relevant messages. Besides this, advertisements on the tablet screen, smartphones with videos, emails & social media can be used. Advertisement on mobile phones with loyalty applications which includes various promotions also attracts the consumers.

• In the year 2011, many companies took social marketing very sincerely & seriously & for this reason, social media became very successful as an important tool for online marketing. In the year 2012, many companies will pick up social media in their marketing plan. Traditional marketing is a touchy tool for marketing because there are many marketers who do not wish to leave traditional marketing. Real-time marketing or interactive marketing is very easy to engage & measure real-time statistics. 

• Utilization of social media like Google Alerts or Trackur can be very effective online marketing trend. It allows observing what people actually say about the marketer’s company & products. Customer Relationship Management or CRM database can be used in order to monitor consumer’s purchasing behavior. But it is important that consumers also share valuable information about their lifestyle on different social networking sites. So, the marketer’s should have policies to monitor these social networking sites. To make the online marketing more global, the marketers should also give attention to produce some products that meet the demand of the international communities.